Case Study: REA Group boosts product storytelling and customer engagement with Green Hat

REA Group reaches over 85% of its audience with Green Hat

REA Group, Australia's leading digital property business, faced the challenge of launching its most significant product innovation in over a decade, NextGen Listings. They needed a go-to-market campaign from vendor Green Hat that would translate the technical, AI-powered upgrades into tangible benefits and create excitement for its customers, real estate agents and developers, while aligning with its brand platform.

Green Hat developed a confident creative platform centered on the idea "Better is our biggest update ever," brought to life with a cinematic, nostalgic timeline. The solution successfully reached over 85% of the target audience and drove Customer Marketing Centre visits to 122% above target. The campaign was so well-received it was adopted by REA's consumer division and retained as the foundation for all future product rollouts, solidifying REA's innovative leadership.

REA Group