Case Study: REA Group achieves stronger engagement and ROI with Green Hat’s new customer value proposition

REA Group boosts Customer Marketing Centre visitors 25% with Green Hat

REA Group, a leading Australian digital property business, engaged Green Hat to address a challenge with its outdated customer value proposition. The existing messaging failed to effectively communicate the scale and personalized support REA offers its real estate agent, developer, and commercial customers, who were demanding clearer ROI in a shifting market landscape.

Green Hat developed a refined Customer Value Proposition centered on "Get a Bigger, Better Result" and launched it with an integrated campaign called "Better is a Big Deal." This solution drove significant results for REA Group, including a 25% increase in web traffic to their customer hub and record-breaking video engagement. The campaign also improved brand health metrics and laid the strategic foundation for key revenue-growth initiatives.

REA Group