Case Study: Nestlé achieves 35% more leads with Green Hat's integrated digital marketing strategy

Nestle boosts Food Services leads by 35% with Green Hat

The customer, Nestle, faced a challenge in its B2B division, Nestlé Professional, where a lack of clarity on audience segments and buyer journeys prevented marketing from producing qualified leads for sales. They needed an integrated digital marketing process from vendor Green Hat to increase engagement with new prospects and re-ignite relationships with existing clients.

Green Hat developed a solution that included defining customer personas and journey maps, followed by an integrated strategy featuring a new campaign website, marketing automation, and a digital media program. This effort established an automated lead management process and improved lead scoring. The results provided Nestle with greater audience clarity and generated 35% more leads for a campaign while also reducing the cost-per-lead by 35%.

Nestle