Case Study: Nearmap drives at-scale ABM success with Green Hat and 6sense

Nearmap drives 63% of revenue from MQAs with Green Hat

nearmap, a digital content and aerial technology company, faced the challenge of implementing a best-in-class account-based marketing strategy. They selected the 6sense ABM platform for its predictive capabilities and engaged vendor Green Hat to ensure the implementation was strategic and delivered a best-in-class setup.

Green Hat worked with nearmap to develop an account-based go-to-market strategy and provided certified 6sense consultants for the technical implementation and ongoing management. The solution enabled nearmap to target accounts with personalized messaging, resulting in significantly higher engagement rates. Most notably, the program now generates hundreds of marketing-qualified accounts annually, which accounted for 42% of all opportunities and 63% of revenue in 2023.

nearmap