Case Study: Mimecast boosts ANZ cyber resilience leadership with Green Hat

Mimecast grows email subscribers 20x with Green Hat

Mimecast, a multinational cybersecurity company specializing in cloud-based email management, faced a challenge in the Australia and New Zealand (ANZ) region. While business was growing rapidly, the local office relied on content from its US parent and needed a more sophisticated, local content strategy to establish itself as a cyber resilience leader and cut through the specialist market.

To address this, vendor Green Hat developed and implemented a comprehensive Account-Based Marketing (ABM) and content strategy named "Get Cyber Resilient." This involved creating a dedicated insights website and a library of content, including a podcast, which launched coincidentally during a series of high-profile cyber attacks. The results were significant: the website saw a 4x uplift in unique page visits, a 20x increase in email subscribers, and the podcast was played over 5,000 times, successfully positioning Mimecast as a thought leader.

Mimecast