Case Study: Korn Ferry boosts target account engagement with Green Hat

Korn Ferry boosts target account engagement 3.83x with Green Hat

Korn Ferry, a world-leading organizational consulting firm, engaged vendor Green Hat to address its fragmented marketing activities, which were compromising its 'One Korn Ferry' brand positioning. Their challenge was to transform their go-to-market approach with a client-first view, utilizing the 6sense ABM platform.

Green Hat implemented a bespoke account-based strategy, creating detailed persona profiles and a customer-centric message framework. They designed orchestrated experiences across multiple channels to target specific buying committee members. The results included a 3.83x increase in target account engagement within six months and Marketing Qualified Accounts becoming 5x more likely to convert into a sales opportunity. Green Hat's solution also provided key insights, such as an uplift in deal size when the procurement persona was involved.

Korn Ferry