Case Study: Knight Frank achieves a single view of the customer with Green Hat's marketing automation solution

Knight Frank trains 90% of marketing staff in Marketo with Green Hat

Knight Frank, the world's largest privately owned property consultancy, faced challenges due to its many business units operating with siloed systems and processes. This created a complex marketing technology landscape with no single customer view. Green Hat was tasked to develop a marketing automation solution to address this.

Green Hat implemented Adobe Marketo as the marketing automation platform, integrating it with Knight Frank's multiple Microsoft Dynamics CRMs through a complex process. They built automated customer engagement programs and trained 90 marketing professionals. The results included an integrated data structure for a single customer view, dramatically improved email metrics, and clear reporting visibility for the client.

Knight Frank