Case Study: JB Hi-Fi revamps B2B branding and helps businesses make the right technology decisions with Green Hat

JB Hi-Fi creates 2 new B2B brands with Green Hat

Green Hat was engaged by JB Hi-Fi, Australia's largest consumer electronics retailer, which faced a challenge. Its brand was iconic with consumers, but it lacked visibility and a clear value proposition for its business-to-business customers, who were purchasing without recognizing JB Hi-Fi as a dedicated B2B solutions provider.

The solution from Green Hat involved extensive research that revealed business and education customers needed a partner to help them make the right technology decisions. Green Hat developed a new brand strategy, creating two sub-brands—JB Hi-Fi Business and JB Hi-Fi Education—centered on that promise. This included a new visual identity, brand assets, and websites, which revitalized JB Hi-Fi's B2B value proposition and positioned it as a connector between customer needs and technology solutions.

JB Hi-Fi