Case Study: Genpact builds brand awareness in Australia with Green Hat's B2B advertising campaign

Genpact reaches 2.9M people with Green Hat

Genpact, a global IT professional services firm, engaged vendor Green Hat to help launch their refreshed brand into the Australian banking and finance market. Their challenge was to establish a credible presence in a crowded marketplace, primarily targeting C-suites and business professionals, and to promote the unique value of their AI product, Genpact Cora.

The solution implemented by Green Hat was an integrated B2B advertising campaign across print, digital, and outdoor media. This included a series of AI-focused content and outdoor placements in key financial locations. As a result, the campaign successfully reached 2.9 million people.

Genpact