Case Study: DXC Technology strengthens B2B marketing and lead generation with Green Hat

DXC Technology grew its contact database to almost 10k with Green Hat

DXC Technology, one of the world's largest technology organizations, faced a marketing challenge due to its rapid growth through mergers and acquisitions. They required a partner to support various teams with content development, lead generation, and campaign conceptualization. They engaged vendor Green Hat to provide these services, needing a partner who understood their market and could write in a language their audience would relate to.

The solution implemented by Green Hat included creative conceptualization and production for an annual thought leadership report, ongoing content design and copywriting support, and the development of integrated cross-channel launch campaigns. For a specific division, UXC Connect, Green Hat implemented the Marketo platform, built a lead nurturing program, and developed content that grew the contact database from scratch to almost 10,000 contacts. Green Hat's support across various acquisitions helped DXC Technology successfully engage and nurture senior IT decision makers.

DXC Technology