Case Study: Ceravida achieves a clearer global brand identity with Green Hat

Ceravida launches four sub-brands with Green Hat

The clothing technology company Ceravida, with its patented wearable material innovation, required a branding and identity strategy to support its global marketing plans. Their challenge was to simplify a complex product story and create differentiated messaging for four distinct sub-brands. They partnered with vendor Green Hat for B2B branding and brand strategy services.

Green Hat implemented its B2B brand development methodology, which included market studies and audience research, to create a new brand strategy, visual identity, and brand naming. The vendor also delivered a new sales pitch deck and website. As a result, Green Hat successfully developed the complete branding strategy, visual identity, and website for the technology innovator Ceravida.

Ceravida