Case Study: Youth Music Project achieves virtual gala success—raising nearly as much as the in-person event and gaining 40+ new donors with Greater Giving

Youth Music Project - Customer Case Study

Youth Music Project is a nonprofit that provides rock, pop, and country music education, tuition assistance, and instrument rentals to hundreds of youth each week—nearly 40% attend tuition-free, making fundraising essential. When their major annual gala could not be held in person in 2020, organizers faced the challenge of keeping attendance, engagement, and auction excitement alive in a fully virtual format.

Using Greater Giving’s mobile bidding and registration tools, YMP made the event free to attend, ramped up promotion, pre-recorded most content, and ran a lively livestream with a star-studded pre-show and a 50-item online auction. The virtual gala drew 170 registered bidders, brought in more than 40 new donors, and raised nearly as much as their 2019 in-person gala—ultimately netting more thanks to much lower event costs.

Youth Music Project

Dale Johannes

Professional Auctioneer