Case Study: DoveLewis attracts 25% new attendees and limits revenue loss with Greater Giving Online Bidding

DoveLewis - Customer Case Study

DoveLewis is a nonprofit, 24‑hour emergency and ICU animal hospital in Portland serving the Pacific Northwest. When their annual gala scheduled for April 2020 faced COVID‑19 restrictions and uncertain attendance — plus looming cancellation deadlines and concerns about older donors’ comfort with technology — the team decided to move the event online to protect revenue and engagement.

In three weeks they converted the gala to a virtual format: produced videos, hosted a live web premiere on their site, added online bidding with Greater Giving, ran pre‑bid and social campaigns, and held small Zoom “table” gatherings. The result: 360 registrants (25% new supporters), a surge in followers and impressions, many sponsors stayed on, silent auction items sold up to 150% of value, most ticket buyers donated instead of requesting refunds, and net revenue was down only 8% thanks to lower expenses.

DoveLewis