Case Study: Dougy Center expands virtual fundraising reach with Greater Giving

Dougy Center reaches 300 households and 600 viewers with Greater Giving

The Dougy Center, a nonprofit providing grief support to children and families, faced the challenge of transitioning its crucial annual Reflection Benefit fundraiser to a virtual format during the pandemic. Their traditional in-person event, which relied on displaying children's artwork and personal interaction, was a major source of operational funding. To adapt, they turned to their longtime vendor, Greater Giving, and its Online Bidding platform to recreate the event experience online and reach a broader audience.

Greater Giving's solution provided the tools for a multi-faceted virtual strategy, including an event website for registration and donations, an online auction opened a week early, and the Text to Donate feature. By broadcasting the event on local TV and keeping donations open post-event, Greater Giving helped the Dougy Center achieve widespread reach. This resulted in donations from across the US, Canada, and Asia, with over 300 households RSVPing and at least 600 individuals watching the stream, successfully raising the necessary funds to continue their mission.

Dougy Center