Greater Giving
43 Case Studies
A Greater Giving Case Study
The Boys & Girls Club of the Tri-County Area, which serves over 850 youth ages 6–18, relies on an annual March gala that typically raises $200,000 for programs. When COVID-19 forced a last-minute cancellation in 2020, the events team had just 72 hours to pivot to a virtual format; they moved auction items online and used outreach to donors and board members to promote the event, raising $165,000 despite the limited time.
For their 2021 “Around the World” virtual gala they recreated the in-person experience with a professionally produced one-hour livestream (Vimeo), pre-recorded segments, online bidding via Greater Giving, live raffle announcements, and “Gala Bags” with dinner and wine. Guests registered with credit cards on file for easy checkout, and the platform’s bidding and reporting tools drove engagement and simplified payment processing—helping the Club meet its $200,000 fundraising goal and match the revenue of past in-person events.
Bartol
Boys & Girls Club of the Tri-County Area