Case Study: Sinch Saves 35% and Consolidates 8 Research Tools with Great Question

Sinch consolidates 8 research tools and saves 35% with Great Question

Sinch, a global leader in cloud customer communications (CPaaS), faced significant research challenges due to tool sprawl. After a merger, their product design team was juggling over 11 different tools, leading to disjointed processes, a lack of governance, and inefficient manual participant recruitment. The financial burden was also unsustainable as costs for tools like UserTesting and Dovetail were rising sharply.

By implementing the all-in-one research platform from Great Question, Sinch consolidated eight separate tools into one. This move streamlined their operations, automating recruitment and incentive distribution. The solution resulted in a 35% cost savings, eliminated redundant contracts, and freed up designers to focus on their core work, all while providing better governance and democratizing research access across the organization.

Sinch