Case Study: Simpson Strong-Tie cuts time-to-insights in half with Great Question

Simpson Strong-Tie cuts research time-to-insights in half with Great Question

Simpson Strong-Tie, a world leader in structural building solutions, faced significant challenges with its lean UX research team's fragmented toolstack. Using a disjointed combination of tools like Outlook, Calendly, and SharePoint made research ad hoc and slow, taking up to three days just to set up a study. Their hard-to-reach B2B customers in the seasonal construction industry exacerbated these delays. The team turned to the vendor Great Question for a consolidated research operations solution to gain insights faster and create a central repository for past research.

By implementing Great Question's all-in-one research platform, Simpson Strong-Tie consolidated its entire workflow into a single tool. The solution provided automated scheduling to reach niche customers and AI-powered features for rapid analysis and highlight creation, which dramatically cut manual work. As a result, Great Question helped the team cut its time-to-insights in half and empowered designers to conduct their own research, increasing the number of projects run. The platform also provided a vital source of truth for research data, ensuring valuable insights are no longer lost.

Simpson Strong-Tie