Case Study: Opal makes UX research more transparent and inclusive with Great Question

Opal cuts ReOps from 1 week to 2 hours with Great Question

Opal, an enterprise software platform for marketers, faced significant challenges in making customer research a core part of its product development. Their lean team struggled with inefficient, manual research operations, a lack of visibility into customer feedback, and difficulty recruiting their time-crunched customers for studies. This process was so burdensome that it took approximately 40 hours of work per study and often required arguing for the value of research itself. To overcome these blockers, the company turned to the vendor Great Question.

By implementing Great Question's all-in-one research platform, Opal streamlined its entire research operation. The solution combined scheduling, templates, and a central repository into a single hub, saving the team a tremendous amount of time. Research operations that previously took a week per study were reduced to just two hours. The platform also fostered a more transparent and inclusive research culture, enabling the team to quickly and confidently put the user's experience at the center of their work.

Opal