Case Study: Miro streamlines research ops and consolidates its toolstack with Great Question

Miró slashes research tooling costs with Great Question

Miro, a visual innovation workspace, faced challenges with a fragmented and inefficient research toolstack. Their legacy platform lacked complete functionality, requiring multiple supplementary tools for recruitment, synthesis, and unmoderated testing. This cumbersome setup hindered their ability to democratize research across non-researcher teams and deliver insights efficiently. Miro sought a more centralized solution to streamline their research operations.

By switching to the all-in-one UX research platform from Great Question, Miro consolidated its toolstack and significantly streamlined its research processes. The solution provided efficient participant recruitment, powerful synthesis features like Ask AI, and user-friendly functionality that enabled democratization. As a result, Miro achieved substantial cost savings and empowered both researchers and non-researchers to run studies independently. Great Question delivered a platform that understood researchers' needs and fostered a collaborative partnership.

Miró