Case Study: Canva scales secure, user-centric research with Great Question

Canva scales research to 25,000 participants with Great Question

Canva, a global visual communications platform with over 135 million monthly active users, faced a significant challenge in scaling its user research securely. Their legacy research tool lacked the functionality to recruit niche user audiences and manage projects in a way that met the company's stringent data security requirements. This made it difficult, and at times impossible, to conduct essential research with their own user base. Canva's Research Operations Manager, Tessa Pollard, sought a solution from Great Question to address these operational and security gaps.

By implementing Great Question's research platform, Canva gained a secure and scalable solution. The platform provided crucial integrations with their data warehouse for secure participant recruitment, custom email templates to maintain brand consistency, and tools that empowered various teams to conduct research independently. This enabled Canva to efficiently recruit from niche audiences and manage the entire research process securely. As a result, Great Question became a central tool for building user-centricity, allowing the entire company to rally around research with enterprise-grade security and best-in-class support.

Canva