Case Study: Brex achieves 10x research participation with Great Question

Brex grew research participation 10x with Great Question

Brex, a fintech company providing a spend management platform, faced a significant bottleneck in its user research process. Access to research was limited to a few specialists, making it difficult and time-consuming for product teams to get customer feedback. This challenge hindered their goal of becoming more customer-centric. To address this, Brex partnered with the vendor Great Question and implemented its all-in-one UX research platform.

The solution from Great Question consolidated recruitment and research repository tools into a single, self-service platform. This made research accessible and repeatable for everyone, removing previous bottlenecks. As a result, Brex grew the number of employees running research from 10 to over 100 in the first year alone. This democratization of research enabled a shift from scheduled research sprints to continuous weekly discovery, dramatically increasing the velocity of customer feedback and product validation.

Brex