Case Study: Blinkist streamlines and scales research with Great Question

Blinkist streamlines research for 23 million users with Great Question

Blinkist, a company that provides key insights from books in 15-minute formats, faced the challenge of managing user and market research with inefficient, scattered tools. This lack of a centralized platform prevented them from streamlining their process and scaling research across the organization. To address this, they implemented the research platform Great Question.

Using Great Question allowed Blinkist to centralize its research operations, automate recruitment and incentives, and easily monitor customer engagement. The solution resulted in high response rates for studies and enabled the team to optimize their research performance. Blinkist now has six active users on Great Question and is exploring ways to further cut costs by utilizing more of the platform's features, like surveys and Observer Rooms, to achieve full centralization.

Blinkist