Case Study: Asana increases customer conversations by 800% with Great Question

Asana increases customer conversations by 800% with Great Question

Asana, an enterprise software company, faced a challenge where its product teams were having too few customer conversations, with a manual and slow research process that created a bottleneck. Product managers had a quota of only four to six conversations per quarter, and it could take up to two weeks just to recruit participants. To address this, Asana partnered with the vendor Great Question and its participant recruitment platform.

By implementing Great Question's platform, Asana automated its research operations, dramatically speeding up recruitment and enabling product teams to self-serve. The solution cut participant recruitment time from 14 days to just 2-3 days and increased the number of customer conversations by 800%. With the help of Great Question, a single research operations person was able to effectively support 45 product teams.

Asana