Case Study: AppFolio triples research participation with Great Question

AppFolio triples research participation and cuts no-shows 60% with Great Question

AppFolio, a provider of cloud-based property management software, faced significant challenges in recruiting participants for user research, particularly when targeting hard-to-reach segments like residents and vendors. Their manual, disconnected process using a patchwork of tools led to low participation rates and no-show rates as high as 100%, causing inefficiency and frustration for their operations team. They turned to the vendor Great Question to find a unified research platform to solve these problems.

By implementing Great Question's all-in-one research platform, AppFolio centralized its operations and streamlined its recruitment process. The solution resulted in a dramatic measurable impact: a 20% increase in research participation rates, a 60% decrease in no-shows, and a week of time saved on average per project. Great Question empowered the team to scale their efforts, build a more representative panel, and significantly improve the efficiency and effectiveness of their research.

AppFolio