Case Study: Bestop strengthens employee experience and pride with Great Place To Work

Bestop boosts employee pride to 96% with Great Place To Work

Bestop, a manufacturer of Jeep and truck accessories, faced the challenge of maintaining its strong company culture and employee connection during a period of significant growth and change. CEO John Larson wanted a baseline assessment of employee experience. To achieve this, they partnered with the vendor Great Place To Work and used its Trust Index survey service.

The solution involved deploying the detailed Trust Index survey through Great Place To Work's Emprising platform, which provided granular data on employee sentiment. The results, shared transparently with all staff, revealed specific areas for improvement, such as training and development, which management promptly addressed. This led to measurable outcomes, including 89% of employees certifying Bestop as a great workplace, increased pride and engagement, and the ability to publicly showcase their Great Place To Work Certification to strengthen their employer brand.

Bestop