Case Study: Voces Latinas strengthens community health outreach with A Great Idea

Voces Latinas launches a local health campaign with A Great Idea in 2 weeks

Voces Latinas, a community organization addressing HIV impact among Latinas in Queens, New York, partnered with vendor A Great Idea to advance its annual educational outreach program. The challenge was to increase the campaign's impact while working within budget restrictions and overcoming issues with scattered branding from prior efforts.

A Great Idea developed a print campaign featuring local participants photographed in familiar settings, holding posters designed in a style reminiscent of Central and South American street signs. The vendor provided brand strategy and identity development to create a consistent design language. The result was a campaign more representative of the community, which received many compliments from both the community and other providers, successfully reinforcing its health awareness messaging.

Voces Latinas