Case Study: Tyler Clementi Foundation achieves stronger supporter engagement with A Great Idea's social media and email campaign

Tyler Clementi Foundation keeps supporters engaged with 2 monthly email series with A Great Idea

The Tyler Clementi Foundation faced the challenge of creating a distinct anti-bullying email campaign that would stand out in a crowded landscape while aligning with contemporary prevention messaging. They engaged A Great Idea to increase supporter engagement and onboard new advocates for their programming.

A Great Idea implemented a comprehensive solution involving a sustainable social media and email communications strategy. This included providing art direction, graphic design, copywriting, and front-end development. The vendor created scheduled content cycles and two monthly email series, which proved to be an effective mechanism for keeping supporters engaged with the foundation's activities.

Tyler Clementi Foundation