Case Study: Tyler Clementi Foundation boosts anti-bullying awareness with A Great Idea’s "Keep It Cool!" campaign

Tyler Clementi Foundation expands anti-bullying reach across 3 social platforms with A Great Idea

The Tyler Clementi Foundation faced the challenge of creating a summer bullying prevention awareness campaign for social media. They needed a strategy that balanced a vibrant, engaging aesthetic with the serious nature of their harassment prevention message, all while uniting their presence across Facebook, Twitter, and Instagram. They partnered with vendor A Great Idea for social media content, content strategy, and design services.

A Great Idea developed an '80s-inspired campaign with unique typography and summer-themed visuals to provide levity for the serious core message. The solution included a cohesive social media strategy, video tie-ins, and original photography. The vendor's work successfully engaged a broad user base and even expanded reach by looping in corporate partners like Bud Light, which opened new avenues for fundraising.

Tyler Clementi Foundation