Case Study: Tyler Clementi Foundation boosts supporter engagement with A Great Idea's social media and email content program

Tyler Clementi Foundation boosts supporter engagement with A Great Idea through two monthly email series

The Tyler Clementi Foundation faced the challenge of creating a distinct anti-bullying email campaign to stand out among similar initiatives and increase supporter engagement. They partnered with vendor A Great Idea for a custom email marketing and content strategy service.

A Great Idea implemented a comprehensive solution, developing a sustainable schedule of shareable social media content and two monthly email series to keep supporters engaged. This strategy provided the foundation with consistent, natural-feeling messaging and effective touchpoints, successfully keeping their advocates engaged with the organization's activities.

Tyler Clementi Foundation