Case Study: Triad Health Project builds a bold, modern brand identity with A Great Idea

Triad Health Project strengthens its brand with A Great Idea in a 10-year movement

Triad Health Project, a community health organization, faced the challenge of having its significant impact and services underrecognized in central North Carolina. They partnered with the vendor A Great Idea for a comprehensive brand strategy and identity service to create a bold new identity that would reflect their mission and demand attention.

A Great Idea developed an energetic and modern brand identity for Triad Health Project, utilizing high-contrast colors, weighted typography, and a heart icon. This solution successfully invigorated stakeholders and provided a new framework for the organization's messaging. The rebranding received positive feedback from supporters and was effectively extended across various print and digital materials.

Triad Health Project