Case Study: Triad Health Project strengthens its fundraiser with A Great Idea's Dining for Friends brand evolution

Triad Health Project strengthens Dining for Friends with A Great Idea over 10 years

Triad Health Project, a community organization and the region's longest-running HIV prevention and services agency, needed to build a special event brand for its annual Dining for Friends fundraiser. They turned to vendor A Great Idea for services including brand strategy, content strategy, and print and digital design to create a visual identity that would recognize decades of success and advance the annual event.

A Great Idea developed a new event mark and supplemental materials, including a banner, poster, and social media assets, that captured the nature of the event. The vendor provided both the tagline and the visuals, which focused on the act of sharing a meal to convey messages of hope and need. The solution successfully strengthened the event series with a cohesive visual identity.

Triad Health Project