Case Study: Triad Health Project achieves a memorable new event identity with A Great Idea

Triad Health Project refreshes 25-year AIDS Walk brand with A Great Idea

Triad Health Project, a community healthcare organization, needed to create a new memorable and iconic identity for its annual citywide fundraising event, the Ron Johnson Red Ribbon Run & AIDS Walk. They partnered with the vendor A Great Idea for identity design and graphic design services to rebrand the event and help expand its reach.

A Great Idea developed a complete brand identity system that leveraged the potent symbol of the red ribbon while suggesting movement. The solution included printed marketing materials, digital billboards, environmental graphics, and a social media strategy. The vendor exceeded expectations, and the new branding perfectly reflected the event's spirit, receiving great feedback from supporters and donors.

Triad Health Project