Case Study: Triad Health Project creates a memorable event identity with A Great Idea

Triad Health Project rebrands 25-year event with A Great Idea

Triad Health Project, a community and healthcare organization, needed to rebrand its annual fundraising event, the Ron Johnson Red Ribbon Run & AIDS Walk, to give it a more memorable and consistent identity. They engaged the vendor A Great Idea for brand identity, social media content, and print and digital design services to meet this challenge.

A Great Idea developed a new brand identity that leveraged the iconic red ribbon to suggest movement, perfectly reflecting the event's spirit. The solution included printed marketing materials, digital billboards, and environmental graphics, which were also incorporated into a social media engagement strategy. The vendor exceeded expectations, and the rebranding received great feedback from the organization's supporters and donors.

Triad Health Project