Case Study: Triad Health Project improves readership and engagement with A Great Idea’s online multimedia report

Triad Health Project boosts 2023 report readership with A Great Idea

Triad Health Project partnered with A Great Idea to create their 2023 Health + Justice Report. Their challenge was to produce an end-of-year report that would be fully read, avoiding dense text while still communicating key information about their HIV prevention and advocacy work to their audience.

A Great Idea developed an online, multimedia landing page for the report. The solution used a visually balanced design with easily scannable text, video testimonials, rich photography, and large infographic icons to present the content in a more compelling and digestible way. This format also included an immediate call-to-action donation button, which removed obstacles to giving and increased the likelihood of donor conversion.

Triad Health Project