Case Study: The New Pride Agenda boosts Instagram engagement with A Great Idea's Virtual Town Halls Campaign

The New Pride Agenda grows Instagram 10x in 3 months with A Great Idea

The New Pride Agenda, a community organization, faced the challenge of promoting its series of virtual town halls during the COVID-19 pandemic. They needed to develop compelling digital assets and messaging for an exclusively online outreach campaign to drive participation. They partnered with the vendor A Great Idea for social media content and awareness campaign services.

A Great Idea implemented a solution that included welcoming copy and inviting graphic design for a multi-platform social media strategy. This significantly increased the client's Instagram audience. The work resulted in a measurable impact, growing the organization's start-up Instagram following tenfold in just three months. A Great Idea also provided additional support through video editing and website development.

The New Pride Agenda