Case Study: Senior Whole Health achieves a clear, accessible Medicaid brand identity with A Great Idea

Senior Whole Health reaches large eligible communities in Massachusetts with A Great Idea

Senior Whole Health, a leading insurance provider for seniors in Massachusetts and New York, hired the vendor A Great Idea to create a comprehensive brand identity for the high-profile launch of its Medicaid-funded health coverage program. The challenge was to develop a cohesive brand that could communicate effectively with a diverse consumer audience, including those with visual impairments or limited English proficiency, while also being applied consistently across all internal and external materials.

A Great Idea developed a clean, vibrant identity system featuring a tri-block logo and warm, friendly imagery. The solution included designing posters, brochures, mailers, and forms with larger type sizes and multi-language translations to ensure accessibility. The brand launch successfully connected with the target communities, surpassing its goals and providing Senior Whole Health with instant market recognition and a consistent voice for its critical documentation.

Senior Whole Health