Case Study: Senior Whole Health achieves a clear, recognizable Medicaid health plan brand with A Great Idea

Senior Whole Health reaches eligible communities in Massachusetts and New York with A Great Idea

Senior Whole Health, a leading insurance provider for seniors in Massachusetts and New York, needed a comprehensive brand identity for the high-profile launch of its Medicaid-funded health coverage program. They hired vendor A Great Idea to provide brand strategy and identity solutions to communicate effectively with their diverse consumer audience and support the extensive documentation required to deliver health services.

A Great Idea developed a cohesive brand system for Senior Whole Health, including a logo and the art direction for various materials like posters, brochures, and mailers. The solution used clean, vibrant designs with warm imagery and larger type sizes to resonate with an audience that included English language learners and those with visual impairments. The successful launch surpassed its goals, creating a powerful connection with eligible communities and establishing instant market recognition for the new company.

Senior Whole Health