Case Study: Seattle Gilbert & Sullivan Society boosts Princess Ida ticket sales with A Great Idea's promotional campaign

Seattle Gilbert & Sullivan Society launches Princess Ida campaign in a frantic turnaround with A Great Idea

The Seattle Gilbert & Sullivan Society partnered with A Great Idea to update the perception of its classic catalog and promote its production of Princess Ida for new audiences. The challenge involved creating a fresh promotional campaign on a frantic turnaround deadline, requiring brand identity work and awareness campaigns.

A Great Idea art directed the campaign, designing original key art and social media materials that intentionally referenced the show's political themes. The solution included running an A/B test with an alternate creative campaign on social media to support ticket sales and better target future efforts. The vendor provided outstanding branding support and content creation that brought wonderful life to the Society's initial ideas.

Seattle Gilbert & Sullivan Society