Case Study: Reading Connections boosts fundraiser engagement with A Great Idea’s branding and web design

Reading Connections boosts fundraising success with A Great Idea

Reading Connections, a large adult literacy program in central North Carolina, sought to launch a successful new annual fundraising event. They partnered with A Great Idea for comprehensive support including brand identity, print and web design, and event branding to create a dynamic campaign.

A Great Idea developed a vibrant visual identity centered on a basketball theme, complete with photography, the tagline "Take Your Shot," and promotional materials across print, web, and onsite formats. The event significantly outperformed previous fundraisers, driving higher-than-expected public donations and greatly increasing community awareness for the nonprofit's literacy work.

Reading Connections