Case Study: Reading Connections boosts fundraising and community awareness with A Great Idea

Reading Connections boosts fundraising and public donations with A Great Idea

Reading Connections, a major adult literacy program in central North Carolina, faced the challenge of launching a new annual fundraising event. They partnered with the vendor A Great Idea for a comprehensive solution that included brand identity, print and web design, and onsite branding to create a memorable and energetic campaign.

A Great Idea developed a vibrant visual identity centered around a basketball theme, which included professional photography and the tagline "Take Your Shot." They implemented this across posters, postcards, a Squarespace website, t-shirts, and banners. The solution was highly successful, resulting in a fundraiser that significantly outperformed previous years and drove higher-than-expected public donations in subsequent appeals.

Reading Connections