Case Study: Pilobolus achieves higher registrations with A Great Idea

Pilobolus boosts registrations with A Great Idea’s 1-3 week brochure design

The customer, Pilobolus, a modern dance performance company, approached vendor A Great Idea with the challenge of designing compelling marketing collateral for its annual summer workshop series. The goals were to push the brand's identity, incorporate unique dancer imagery, and effectively compete with rival workshops in shared advertising spaces.

A Great Idea developed an innovative and cost-effective solution by creating a quad-folded promotional piece that functioned as both a brochure and a poster. This design provided full schedules and could be displayed on walls, while strategic printing cut costs. The resulting collateral was highly successful for A Great Idea, garnering positive feedback and driving an increased rate of registrations for the workshop series.

Pilobolus