Case Study: North Carolina Serious Illness Coalition achieves a clear, urgent brand identity with A Great Idea

North Carolina Serious Illness Coalition launches a versatile brand with A Great Idea in time for its annual webinar series

The North Carolina Serious Illness Coalition, a community and healthcare organization, faced the challenge of establishing a clear and urgent brand identity that moved beyond its problematic acronym (NC SIC). They partnered with the vendor A Great Idea for brand identity, strategy, and print & digital design services to create a mark that would encourage adoption of their important work.

A Great Idea developed a solution using a serious yet simple design with calm colors and a heavier, energetic typography to connote urgency. This versatile brand identity elevated the coalition's materials, resulting in high-quality print and digital assets that surprised their audience with their professionalism for such a new organization and successfully communicated their focus on accessibility and expertise.

North Carolina Serious Illness Coalition