Case Study: New Politics Leadership Academy improves recruitment engagement with A Great Idea’s website update and landing pages

New Politics Leadership Academy boosts responses, opens, and CTRs with A Great Idea

The customer, New Politics Leadership Academy (NPLA), faced the challenge of needing to clarify its recruitment messaging and evolve its brand to better reflect its current mission of guiding military service members and civil servants toward public service. They enlisted the vendor, A Great Idea, for a website update and brand collateral refresh.

A Great Idea implemented a solution that included a site rebranding and the creation of three new targeted landing pages for specific recruitment audiences. This resulted in higher conversion rates for the customer's email marketing and cold outreach, with measurable improvements in responses, open rates, and click-through rates (CTRs).

New Politics Leadership Academy