Case Study: Neurocrine Biosciences streamlines pharmaceutical support education with A Great Idea’s INBRACE site

Neurocrine Biosciences launches INBRACE support site in weeks with A Great Idea

A Great Idea worked with Neurocrine Biosciences to support the launch of their drug INGREZZA. The challenge was to create an educational pharmaceutical support site, called INBRACE, to inform healthcare providers and patients about the prescription process for the new treatment.

The solution from A Great Idea involved providing wireframes, design variations, and the majority of the front-end development to build a small, responsive site. The resulting site featured a fast-rendering HTML5 and CSS framework, pop-up gating, sticky safety information, and a tabbed interface to cater to different audiences, successfully launching the educational program.

Neurocrine Biosciences