A Great Idea
114 Case Studies
A A Great Idea Case Study
The customer, Mind My Health, needed to launch a web application to help users store and manage their advance care planning documents. They faced the challenge of developing a brand and architecting a functional tool from an early phase of development. They engaged the vendor, A Great Idea, for services including brand strategy, UI design, and web development.
A Great Idea implemented the solution by establishing the Mind My Health brand and leading the product strategy and development. They applied strong user experience principles, including creating interactive wireframes to ensure an accessible interface for viewing and sharing documents. While specific metrics are not provided, the result was the successful launch of an innovative tool built for future expansion, guided by intensive strategy sessions with healthcare leaders.