Case Study: Eviction Defense Collaborative strengthens its brand and website with A Great Idea

Eviction Defense Collaborative helps over 5,000 tenants a year with A Great Idea

The Eviction Defense Collaborative, a principal organization helping low-income tenants in San Francisco, partnered with A Great Idea to update its brand identity and WordPress website to better reflect its evolved programming and position in the city. The challenge was to create an identity that reflected the strength of its grassroots founders while establishing a clearer way to share its story.

A Great Idea developed a new logo and brand palette, incorporating a subtle arrow into the mark to suggest elevation and a way forward. They then reconfigured and redesigned the WordPress website to optimize mobile accessibility and better guide users to resources. The updated brand and site successfully connect the Eviction Defense Collaborative to its audience, always returning to its mission of helping tenants.

Eviction Defense Collaborative