Case Study: Dogwood Alliance creates a distinct conference brand with A Great Idea

Dogwood Alliance builds a distinct annual conference brand in 1 year with A Great Idea

The customer, Dogwood Alliance, needed distinct branding for its annual Environmental Justice & Climate Protection conference that was separate from its organizational brand yet still complementary. The vendor, A Great Idea, was engaged to provide brand identity and strategy services to design a contemporary logo and palette that would remain relevant.

A Great Idea developed a wholly separate event logo and color scheme to give the conference a unique and recognizable identity. This solution provided the desired flexibility and distinct tone, which helps build familiarity and trust with attendees, thereby strengthening the event's reputation and enhancing engagement for yearly conferences.

Dogwood Alliance