Case Study: Amida Care expands bilingual PrEP awareness with A Great Idea

Amida Care launches nearly 20 bilingual PrEP posts with A Great Idea

The vendor A Great Idea partnered with Amida Care, a coalition of New York City trans health experts, to create a bilingual PrEP awareness campaign. The challenge was to develop a fresh visual identity for the "My Life. My Body. My PrEP." campaign using existing client photography, while effectively reaching both English and Spanish-speaking audiences.

A Great Idea designed vibrant social media graphics, managed the digital media launch, and provided copywriting and translation services. Their solution used dynamic backgrounds alongside spokesmodel photos to create energetic collateral, including vertical vinyl banners for a live event. The campaign was recognized with a GDUSA Health + Wellness Design Award, and A Great Idea ensured its success through targeted, trackable promotion across multiple platforms.

Amida Care