Case Study: Amida Care boosts social media engagement with A Great Idea

Amida Care boosts Instagram engagement by 200% with A Great Idea

The vendor A Great Idea partnered with Amida Care, New York's largest Medicaid Specialized Needs Plan, to enhance social media awareness campaigns. The challenge was to amplify the organization's critical public health messages regarding HIV/AIDS care and prevention to reach broader audiences through engaging digital content.

A Great Idea implemented a comprehensive content strategy involving targeted social media copywriting and branded graphic design. Their work, which included aligning with national health conversations and supporting special events, resulted in a 200% growth in Instagram participation, a 40% increase in Twitter followers, and doubled Facebook followers, significantly expanding the reach of Amida Care's advocacy and education.

Amida Care