Case Study: Amida Care boosts social media engagement with A Great Idea

Amida Care boosts Instagram engagement 200% with A Great Idea

The customer, Amida Care, is New York's largest Medicaid Specialized Needs Plan, specializing in care for those with chronic conditions like HIV/AIDS. They partnered with the vendor A Great Idea to enhance their important work through an awareness campaign that leveraged content strategy and social media engagement to better reach their communities.

A Great Idea implemented a solution featuring targeted social media messaging, branded graphic design, and copywriting aligned with national health conversations. This strategy delivered significant measurable impact, including a 200% growth in Instagram engagement, a 40% increase in Twitter followers, and a doubling of Facebook followers, successfully amplifying Amida Care's advocacy and educational messages.

Amida Care